Ebele Kemery: Significance of Customer Relationship Management

Customer relationship management is an integrated approach that manages a company's interactions with the existing and future customers. It helps to identify, acquire and maintain customers for successful growth of the business. It enables business organizations to plan & coordinate to reach across different departments and channels. A CRM model use smart technology for organizing, automating, synchronizing sales, customer service, marketing, and technical support.

What is CRM meant for?

The customer relationship management models help the businesses to monitor and control the business activities along with addressing end-to-end customer requirements. Besides, CRM focuses to -

1. Create database describing the customers, their purchasing behaviors and their relationship with the company.
2. Provide enough details to the business firm that help in understanding client needs. This is how business enterprise is able to meet the expectations and offer appropriate products/ services matching well with their pocket and requirements.
3. Prepare documentation presenting information about the past purchases of the customers.

THREE Phases of CRM

Customer relationship management mainly covers three main aspects of customer life cycle; namely: acquisition, retention and extension.
1. Acquisition - This focuses more on employee promotion, managing their profiles, sending direct emails, customer service, incentives and services.
2. Retention - It benefits customers and add value to the customer selection by adopting loyalty schemes, promotions, community, extranets and personalization.
3. Extension - The customer selection is extended by direct emails, onsite promotions and learning.

In today's competent era, it is important for every business organization to work on the customer relationship management model for making the business processes more organized and profitable. There are countless reasons to implement CRM in a business environment.

CRM may....

1. Help the business marketing departments for identifying and targeting their potential clients, managing business marketing campaigns and discovering qualified leads.
2. Establish individual relationship with the happy customers.
3. Boost sales and streamline existing processes.
4. Provide accurate information to the employees required for improving customer services and understand their needs better.

CRM is a faster way to...

1. Identify and handle problems/ complaints of the clients regarding business processes.
2. Monitor all the sources of contact between the company's potential clients and the business organization.
3. Bestow employees with essential information on the product specifications, technical support and product use criterions.
4. Schedule and manage follow-up sales and conduct periodical calls for assessing the customer satisfaction rates & their repurchase probabilities.

CRM is leading businesses to...

1. Identify business prospects and help them in converting to potential clients.
2. Close sales on a more effectual note.
3. Allow clients to conduct business transactions easily and faster.
4. Offer better services and improved customer support following specific sales.

No doubt, customer relationship management leads to great customer services which directly give benefits to the customers and convince then for giving repeat business. All this helps in improving the business profitability that improves the return-on-investment graph.

Don't give second thought while implementing CRM solutions to your business as this approach has been successful in bringing endless benefits to business enterprises.

Ms. Ebele Kemery is associated with JPMorgan Asset Management; she has provided institutional client relationship management and tailored risk management solutions in the Investment Bank’s Global Commodities Group. Ms. Kemery is also a Member of the Editorial Advisory Board of the Global Commodities Applied Research Digest, and full­tuition scholar from top­tier University possessing a Bachelors of Engineering in Electrical Engineering.
For more reading, please visit: https://medium.com/@ebele_kemery

Running Multi Strategies in a Macro Trading Portfolio

Macro trading is one of the most flexible trading styles in existence. As a macro trader your job is to focus on the best risk to reward opportunities you can find regardless of whether that opportunity is in domestic fertilizer companies or in government bonds. The idea is that it is important to cast a wide net so that you can find the best opportunity.

This of course brings us to running multiple strategies. This benefits you in several different ways. Using multiple strategies will allow you to better follow and actually find trades in different markets. Running multiple strategies will also allow you to get better diversification.

Anyone that is taking a macro trading approach can benefit from different types of diversification. Macro already looks at different asset classes such as equities, fixed income, commodities, currencies, and real estate. But there are other types of diversification as well. You can diversify across different strategies within each asset class as well as using strategies that work on different time frames.

Ebele Kemery an experienced Protfolio Manager says that if you have strategies that look at the next few days, some that look at the next few weeks, the next six months or so, and then strategies that are very long term in nature you will be able to capture alpha everywhere that is presents itself. This will allow you to generate more consistent returns while taking on less risk which is something that we all want.

So what are some of the different strategies that you can run? Here is a list although it is not exhaustive. Relative value fundamental equity, special situations, event driven, distressed, currency arbitrage, long term trend following, convertible arbitrage, options arbitrage, closed end fund arbitrage, fixed income arbitrage, capital structure arbitrage, statistical arbitrage, volatility trading, and reversion to the mean. Using a few of these strategies in addition to plain vanilla directional trading can enable you to capture more alpha then you otherwise could. They also let you find the best risk to reward opportunities no matter what you are trading.

Most traders find that they are better able to follow multiple strategies and multiple markets by building different models. At most global macro funds as well as our service traders use several different software programs as well as a large number of models that are tracked in Excel and we are not alone. Most global macro funds both large and small run multiple model driven strategies. The simple reason is because there is only so much time in the day. Since we only have 24 hours in the day and only have two eyes, by using software we are able to spot far more inefficiencies then we would be able to spot on our own.

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Ms. Ebele Kemery has a decade of experience in Finance, Investment Management, Sales, Trading and Commodities. She is a full-tuition scholar from The Cooper Union for the Advancement of Science and Art where she earned a Bachelors of Engineering in Electrical Engineering, with a focus in Electronics. Ms. Kemery possesses skills in Equities Portfolio Management, Hedge Funds Investments and much more...
Visit: https://www.behance.net/EbeleKemery

Why Will Secure Supplies Be Crucial to Economic Growth in the 21st Century?

Since the start of the industrial revolution, energy commodities have been the bedrock of economic development and of the world trading system. Now, with future growth uncertain in many countries around the world, a secure supply of cheap energy commodities is crucial: without it, stalled economies will find it difficult to return to a period of sustained growth. Countries such as whose economies are still growing strongly will also require access to adequate supplies of inexpensive energy commodities, as without these it is unlikely that their economies will continue to expand in the same manner. This would be disastrous for the global economy, as in the short term at least it is these countries that have the potential to power the world back out of recession. It is thus in the interest of all that secure supplies of energy commodities are found to last through to the end of the twenty-first century.

Energy commodities can be split into two main categories: oil and its derivatives, and gas. The former category includes the various types of crude oil (Brent Crude Oil, WTI Crude, etc), as well as derivatives like RBOB Gasoline. The latter category includes natural gas, propane and other similar commodities. Another commodity that fits into neither category is ethanol: although it can be made from petrochemicals, it is more often made from organic materials. Energy commodities are widely used in many areas: as well as transport and heating, they are extensively used in manufacturing, cosmetics, plastics, and a number of other sectors. It is evident then, that any disruption to supply could result in serious consequences for the fragile global economy.

This fragility will be accentuated if present consumption trends continue. In addition to the demand that will continue to exist in developed economies, the continued rapid industrialisation of China, India, and Brazil with their large populations will markedly increase demand for energy-based commodities, as will the industrialisation of second tier developing economies such as Vietnam and Indonesia.

This excess of demand from industrialisation will combine with a number of other factors to threaten the continued stable supply of energy commodities. Advances in technology will place new demands on existing supply (though it is also possible that advances in technology will lead to increasing energy efficiency and changes in energy requirements that will have the effect of lowering demand). It is also likely that energy commodities will come to be used as a geopolitical tool, with nations with large reserves restricting supply on occasion as a means to implement their political will. An example of this is the series of gas disputes between Russia and the Ukraine in the latter half of the last decade.

These threats mean that without new sources being discovered, cheap energy commodities will be in short supply in the twenty-first century. The consequences for nations that do not secure an adequate supply will be drastic: they will be restricted in their ability not just to innovate but to meet the basic needs of their citizens and industries. Economic stagnation and civil unrest will inevitably follow. Given this, it is in the interest of any nation or company to use the commodity markets as early as possible to ensure continued supply of energy commodities.

Ebele Kemery writes about trading energy commodities on the global commodity market and about factors affecting supply, demand and pricing both now and in the future. Ms. Ebele Kemery a Portfolio manager and associated with JPMorgan Investment Management. Ms. Kemery is responsible for formulating our view and investment decisions for major energy commodities including, but not limited to: crude oil, gasoline, heating oil and natural gas.
For more reading, please visit: https://medium.com/@ebele_kemery